Remove Disintermediation Remove Order Remove SMB Remove Website Personalization
article thumbnail

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From the research, IDC indicates that vendors should invest in content, tools and support to help buyers proactively identify and frame their issues / opportunities and quantify the benefits and value of proposed solutions in order to prove contributions to growth, savings and bottom-line impact.