The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

From these survey results, increased spending on content marketing for corporate web sites and social media would seem to help drive more / faster buying decisions. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

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FEBRUARY 22, 2021

You have to almost just get good at answering the question without really having a quantitative Gartner report or something to point to. I think, especially if you’re selling into the SMB world, there’s rarely a lightning strike that just ignites everything. It doesn’t exist as much in the SMB.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52