Disintermediation Forrester Marketing Budget Creation Order 
The ROI Guy
NOVEMBER 4, 2010
According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.
Metadata
FEBRUARY 22, 2021
We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. And that is, in the category creation journey, what was the biggest hashtag fail moment. The market is converging to where you thought it’s happening.
Expert insights. Personalized for you.
40 
Let's personalize your content