Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Email Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 14, 2010

Most of us don't look in our GA stats daily either way. I think it's a good approach to enter social media metrics. link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. Most of us don't look in our GA stats daily either way.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats. There is not a one-to-one dollar for dollar spent per lead or sale.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective. link] #fb [link] MediaFunnel Do you know where to find your biggest fans?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 8, 2010

And 75% of the people who log into Facebook do nothing (unless they are social gaming) I get that from the stats page. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I honestly can’t think of a better definition of social media obsolescence, though there are many to go around.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138