ViewPoint

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) You can find a couple of great SlideShare presentations from Jon and Engagio here: Fishing With Spears and The Big 5 Metrics for Account-Based Marketing ).

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition. All of this is occurring in the context of the “grand effort toward revenue production.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition. All of this is occurring in the context of the “grand effort toward revenue production.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.