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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

ViewPoint

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

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15 Journalists to Follow to Stay on Top of B2B Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Why Should B2B Marketers Care? John Brandon.

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How Content Marketing Can Save Your Digital Marketing Strategy

Content Marketing Institute

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers. Click To Tweet.

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15 Journalists to Follow to Stay on Top of Digital Marketing Trends

Directive Agency

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. John Brandon.

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Decoding the True Essence of Outbound Marketing

MarketJoy

It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. The Relevance of Outbound Marketing. to propagate their views.

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B2B Marketing: Choosing The Right Promotional Mix

SalesIntel

The promotional mix means a combination of different types of marketing communications to promote your product or service. It includes direct marketing, advertising, sales promotion, sponsorship, and more. . However, not all of them will be effective in B2B marketing. Elements of the Promotional Mix. Advertising.

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45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email is the only digital channel that outperforms old media standbys in terms of how consumers prefer communcations with companies — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%). MarketingSherpa ). MarketingProfs ). TNW News ). TNW News ).

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