Remove Direct Marketing Remove Lead Nurturing Remove Marketing Automation Remove SIC
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Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturingautomates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”