Cost per Lead Direct Marketing Lead Capture Response Rate 
PureB2B
NOVEMBER 29, 2016
Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. Marketing Analytics. There is also a marked improvement in customer experience.
PureB2B
NOVEMBER 29, 2016
Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. Marketing Analytics. There is also a marked improvement in customer experience.
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