Direct Marketing InsideView Lead Nurturing Product 
Adobe Experience Cloud Blog
JANUARY 28, 2014
Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. In short, marketing automation enables you to succeed with every other technology on this list. LEAD DATA / INTELLIGENCE . Tech Solution: Lead intelligence.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.
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