7 steps to a better B2B landing page
Biznology
JUNE 27, 2013
The outbound message—whether a SEM ad, an email, a direct mail piece or even a print ad—should act like the teaser, to motivate the recipient to click or type in the landing page URL. As any direct marketer will tell you: Don’t get in the way. Hubspot offers some excellent tips in this area. Plan for it.
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