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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Bruner is co-author and principal analyst on this report Our own contributor Jeremy Wright is the author of this book "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" with a foreword by GMs Bob Lutz.and the rest by Debbie Weil. Produced by contributor to this site Debbie Weil.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

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Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? People had low expectations of software and were used to reading manuals to figure out how to do things. Fortunately, email marketing itself is a simple concept. We don’t sell software.

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Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? People had low expectations of software and were used to reading manuals to figure out how to do things. Fortunately, email marketing itself is a simple concept. We don’t sell software.

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Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? People had low expectations of software and were used to reading manuals to figure out how to do things. Fortunately, email marketing itself is a simple concept. We don’t sell software.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? People had low expectations of software and were used to reading manuals to figure out how to do things. Fortunately, email marketing itself is a simple concept. We don’t sell software.