markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Begin by developing a catalog (think library) of all of your lead nurturing content.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. media relations, analyst communications, etc.),

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40