NuSpark Consulting
APRIL 29, 2017
For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.
Hubspot
DECEMBER 12, 2019
Contractors (and freelancers) are self-employed workers who are contracted out by companies to provide services. However, if, as a consultant, you were asked to provide a service or deliverable, you could be hired into a contractor-type role. Management Consulting. They can be self-employed or employed by a consulting firm.
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NuSpark Consulting
JUNE 29, 2015
CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.
ClearVoice
MARCH 26, 2020
A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. ” — HubSpot. marketing Click To Tweet.
SendX
JUNE 4, 2020
At a time when Business Continuity is threatened, remote working brings a whole new set of challenges, especially when it comes to delivering quality and managing productivity. It would be naïve to presume that remote working can be managed well enough through just emails, manually maintained trackers, and ad hoc phone calls.
ClickZ
JUNE 20, 2019
With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. But what email marketing platform should you use? Campaigner.
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