Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. Kim Albee , Genoo.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Well, people don't want or need these annoying interruptions anymore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

thePoint

MAY 25, 2018

Set expectations with them on what marketing will deliver to the organization. Consider building an actual marketing advisory committee of the people above and hold a quarterly briefing and discussion to keep them engaged. This statement is born from real experience in working with multiple organizations on messaging.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. We can broaden our available market." Chances are, you will fail.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. Organic search came in as a close second (67 percent). The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. A close second (67 percent) was organic search. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40