Direct Marketing Elasticity Statistics Studies 
Ambal's Amusings
SEPTEMBER 10, 2009
All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Casey Hibbard's blog Stories that Sell.
Convince & Convert
JANUARY 21, 2014
Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner.
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