Oktopost

NOVEMBER 18, 2020

“No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Ledger Bennett

OCTOBER 28, 2020

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. On-Demand Viewers (if applicable) with breakout by audience/attendee category based on your value system.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Conversica

OCTOBER 20, 2020

Conversica is the first to solve this problem by providing an integrated solution to seamlessly engage and capture leads at the very top of the funnel and, then, nurture and qualify leads to drive higher pipeline contribution,” Rashmi Vittal, Chief Marketing Officer at Conversica. Conversica Media Contacts: Deborah Mullan, Conversica.

Marketing AI 52

Marketing AI Work Management Marketing Management Sales Qualified Leads 52

Ledger Bennett

DECEMBER 28, 2020

Go All-In on Digital Revenue Teams. Digital transformation, along with other factors, has led the marketing function to it’s Moneyball moment. One leaving any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team fated to go the way of the dinosaur.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52