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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Why it’s important.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C?

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps

ATAK Interactive

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. Your 3 Target Personas to market to. What is an M2S Map?

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Purposeful Marketing Method: Drawing Your Marketing to Sales (M2S) Maps

ATAK Interactive

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. Your 3 Target Personas to market to. What is an M2S Map?