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The Marketing Blender
MAY 4, 2021
The how and why of marketing ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. But how do you really know if your marketing efforts are successful? Starting at the top, you need to get an idea of how visible you are in the market. Who We Are.
The Marketing Blender
MARCH 15, 2021
It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.
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Directive Agency
OCTOBER 2, 2019
Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. These goals include awareness, lead generation, and engagement. This combination helps us to hit our MQL goal.
Zoominfo
JULY 14, 2023
For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?
SmartBug Media
NOVEMBER 18, 2022
I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.
Inbox Insight
NOVEMBER 23, 2022
What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers.
Hubspot
FEBRUARY 5, 2020
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. We shared everything.
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