Ledger Bennett

MARCH 31, 2020

However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. A digital environment has the potential to create an incredibly lucrative situation for sales. Preferably bottom of the funnel content so you create urgency around the content with the biggest indicator of buying intent.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.”

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.”

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Heinz Marketing

JANUARY 22, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. For those of you listening to us live on the Lead Funnel network, I appreciate you joining us. This is the last of the double digit episodes.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Metadata

MARCH 16, 2021

Previously I also ran marketing for Hootsuite and Yammer, so three different times kind of creating categories in very different stages. ” My name’s Joe Chernov, I lead the marketing team at Pendo. So, we really, that was the one case where we created a category and we named the category and the market did follow.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62