Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.

Digital Experience Platform 105

Digital Experience Platform Lock-In eCommerce Verticals 105

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). B2C digital marketing strategies. Content marketing is among the most important and effective B2C digital marketing strategies today. Get MarTech! In your inbox. Processing.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

ClickZ

JANUARY 29, 2020

The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. I got my start doing classroom training on software, moved into a sales engineer role, and eventually joined marketing at Lotus Development, where I fell in love with the field.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

DECEMBER 23, 2022

It’s an enterprise website and intranet portal software. It’s a.NET web content management system (CMS), online marketing and intranet software. It’s a customer engagement platform. It’s a CMS for customer experience management. It’s an experience platform.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Industry CMS 109

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS. Hybrid CMS.

Digital Asset Management 89

Digital Asset Management Enterprise Management CMS Development Work Management 89

Martech Advisor

OCTOBER 15, 2019

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. Popular customer data management technology platforms and software. Customer data management best practices for 2020 and beyond.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. That being said, how much space is there for dominant CDP platforms? I’m talking about more fundamental change.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114