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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). A product marketing team using a mobile video recording and editing tool. I propose the 8 P’s of self-service martech.