Martech

NOVEMBER 11, 2022

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. Understanding how consumers interact with sponsored posts on social media and which links they follow.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Martech

DECEMBER 27, 2022

“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. These partnerships have built up in recent months and they will come to a head in the new year.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. They were no longer just for storing basic information; they became tools for advertisers to track user behavior.

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Personalization Practices Allocation Enterprise Management 122

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

SEPTEMBER 16, 2022

website, blog, social media). user-generated content, influencer content, media coverage, etc.). Digital experience platforms (DXPs) like Sitecore and Adobe Experience Manager provide robust content orchestration features including digital asset management, customer data management, personalization and testing and marketing automation.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Quote of the day. “No

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107