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Why we care about B2C marketing: A guide for marketers

Martech

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. Understanding how consumers interact with sponsored posts on social media and which links they follow. Get MarTech!

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.