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The digital transformation of a traditional business publisher

Martech

Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” ” Dig deeper: Sitecore adds new products to its composable DXP.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Wistia added four AI-powered tools to its B2B video marketing platform.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

This level of content production requires a CMS that is fast , secure, and dependable for efficient output. A news CMS can increase content production for publishers, but not all platforms are the same. Cross-Network Publishing Managing multiple news sites and publishing stories across platforms can be time-consuming and costly.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

Phenaki @GoogleAI Google tool for realistic video generation derived from open-domain textual descriptions. Writing AI Tools Jasper.ai @heyjasperai Jasper.ai — which bills itself as a top AI content platform for business, offers an array of social media content generation features from image creation to written content.

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How Inkbox steers customers through its huge online catalog of temporary tattoos

Martech

Product recommendations, either surfaced in real time online or populating re-targeting emails, are nothing new. ” In other words, search wasn’t necessarily finding the products that would lead to conversions. ” Get the daily newsletter digital marketers rely on. Again, product recommendations are nothing new.

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Optimizely Privacy: How Does Optimizely Handle Privacy?

Convert

In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. Product User Data. For reference, we’ll compare Optimizely’s privacy options to those of Convert Experiences and VWO. Convert Experiences. Is Optimizely GDPR Compliant?

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

What Is the Difference Between a CMS and a DXP? Blogging platform. Along with a CMS, you also need a domain name and web hosting to set up your website. A domain name acts as the address, whereas the web hosting acts as the home/storage place for the website content. What Is the Difference Between a CMS and a DXP?