Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Email verification and mobile optimization.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Martech

JANUARY 2, 2024

Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. As this happens, expect the lines to blur between CDPs and other tools and platforms. What is an open-source CDP? This is already happening, even in the open-source market.

Work Management 73

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 73

Martech

DECEMBER 26, 2023

There will be questions and issues that only humans can answer, and if customers can’t easily gain access to a support team when needed, their company loyalty may begin to waver.” “At the same time, having humans available to supplement these chatbots will quickly become a differentiator.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

FEBRUARY 10, 2022

55% said they were investing in digital experience platforms, 50% said they were investing in customer data platforms, and 45% of people said they investing in digital asset management software as well as content management systems.”. “The Watch this webinar presentation at Digital Marketing Depot.

Digital Asset Management 115

Digital Asset Management Marketing Management Paid Search Agency Touchpoints 115

TrustRadius Marketing

OCTOBER 27, 2022

For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake. Customer Engagement Platforms are essential when it comes to building a customer engagement strategy. Promoting Customer Loyalty. Salesforce Experience Cloud. Customer Support for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Valasys

JANUARY 14, 2020

The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). The platform is more advanced than a Content Management System (CMS) & more flexible than a Digital Experience Platform (DXP) in the engaging category of enterprise software.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Navigate the Channel

AUGUST 21, 2023

Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content. Have a purpose for why you’d distribute it in different channels and identify what audience you plan to reach.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65