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What is marketing work management?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

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A 2×2 view of systems of record in martech

chiefmartech

The phrase “system of record” has been bandied about in martech for years. In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. Each may have its own system of record. PRM = partner relationship management.

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An epic landscape of 2,427 European martech solutions

chiefmartech

TL;DR If you think the world of martech software has shrunk, take a tour of Europe. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides , to the delight or dismay of marketers at conferences worldwide. Market structure? Everybody needs a hobby. Regulation?

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A Single SaaS Solution: The Aprimo – Episerver Integration

Valasys

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.

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How a Content Hub Can Help Content Managers

DivvyHQ

As the content marketing technology landscape continues to evolve, content marketers have more and more tools at their disposal. While this may feel like more of a curse than a blessing, the functionality of today's content hub platforms truly deliver in terms of centralized organization, operational efficiency, and performance data.

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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4