Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Hence, get your metadata in order. However, search relies on the power of metadata.

Digital Asset Management 95

Digital Asset Management Industry CMS Transparency Work Management 95

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. It should be your first and only stop when you need the current, approved version of an asset. Spoiler alert: It was almost never the same.

Digital Asset Management 115

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 115

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

RebelMouse

APRIL 8, 2024

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

CMS Development 115

CMS Development Industry CMS Paid Content Enterprise Management 115

Martech

MAY 11, 2022

Launching an enterprise-wide digital asset management (DAM) program is no easy thing. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. It took about six months to pick the right DAM vendor and platform. 2: Separate the needs from the wants.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

ClickZ

AUGUST 16, 2022

Different sites and their companies use this to identify customers, remember their preferences, and offer them targeted services. That means that if cookies become extinct at some point in the future, the company that retains the most relevant information about its customers will be in the best position to succeed.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64