Martech
APRIL 9, 2024
Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata. Hence, get your metadata in order.
Circle Studio
NOVEMBER 8, 2018
Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.
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RebelMouse
APRIL 8, 2024
Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?
TrustRadius Marketing
OCTOBER 25, 2019
He is the Marketing Operations Manager at Simpleview. Nate purchases, implements and integrates various marketing technology tools that ultimately result in lead generation. He has written several in-depth reviews of marketing and travel software. 2 Apps and Digital Passports.
Martech
MAY 11, 2022
Launching an enterprise-wide digital asset management (DAM) program is no easy thing. At The MarTech Conference , Rachel Edwards, the company’s Enterprise DAM librarian, walked us through how they did it. This can quickly lead you down the dangerous path of over-customization,” she said. Let us know!
Martech
FEBRUARY 1, 2022
A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.
Content Marketing Institute
JULY 18, 2018
It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.
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