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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. We’ll also review some of the most popular customer engagement tools for enterprises. Promoting Customer Loyalty.

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Digital Asset Management and the knowledge gap: Discovery

Martech

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. The critical part here is thinking across the enterprise.

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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

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This week’s AI-powered martech releases

Martech

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

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Digital Experience Pricing

TrustRadius Marketing

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.