Digital Asset Management Effectiveness Enterprise Management Validation 
Martech
DECEMBER 13, 2021
Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. The critical part here is thinking across the enterprise.
Martech
SEPTEMBER 21, 2023
The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.
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Content Standard
APRIL 19, 2016
Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.
Content Standard
APRIL 19, 2016
Many enterprises are using file sharing apps like these to distribute, share, and collaborate. However, there’s a dark side to using these apps that everyone—enterprise marketers especially—should be aware of. The Difference Between File Sharing Apps and Digital Asset Management (DAM). Accessibility.
Martech
DECEMBER 21, 2021
“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.
Marketing Insider Group
OCTOBER 28, 2020
For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.
Bluetext
MARCH 29, 2020
As the world has changed in the blink of an eye, so has the way we market to consumers. Bluetext clients are often asking for our recommendations on the best content management system for their website, whether as a redesign or a re-platform for their business. Marketing – The marketing team typically drives the website.
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