2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
But remember, these statistics are about popular use, not about what works and what doesn't. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. More than half of respondents (55%) said they use Twitter for marketing purposes.
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