Webbiquity
NOVEMBER 2, 2010
This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Dana Larson | Expert Bits.
Webbiquity
OCTOBER 13, 2010
Your PR team was aware of most of these as it often had a hand in generating those placements. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Traditional PR + Social Media Monitoring. Nielsen BuzzMetrics. Tweet This!
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Webbiquity
NOVEMBER 29, 2010
Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. I’d really like to contribute, both in terms of content and money.
Webbiquity
FEBRUARY 9, 2010
Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons? Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!
WebMarketCentral
APRIL 15, 2008
Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wetpaint – Wikipedia isn't the only wiki on the map. No programming knowledge required.
Online Marketing Institute
NOVEMBER 7, 2010
It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.
Adobe Experience Cloud Blog
AUGUST 27, 2008
After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.
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