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2011 B2B Marketing Trends

Webbiquity

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo.

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Seven Ways to Use Social Media for Business

Webbiquity

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.