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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Your PR team was aware of most of these as it often had a hand in generating those placements. Several pricing options are available, most under $500 per month. As with UberVU, several pricing / service levels are available under $500 per month. Traditional PR + Social Media Monitoring. Budget: $500-1,000 per month.

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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Events (e.g., Dana Larson | Expert Bits.

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Social Media Marketing Strategies for 2010

Webbiquity

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. social tagging site, sort of company-sponsored version of Digg. One intriguing concept is to build your own industry-specific Web 2.0 tags: Web 2.0

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. Large purchases, and often even small ones, involved negotiations conducted with imperfect and limited information, leaving both sides wondering if they really got the best deal.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Pricing Based on Customer Expectations , May 26, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. New Breed of Analysts - PR Meets Marketing , April 18, 2010. Digg (785).