The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed
Hubspot
OCTOBER 5, 2017
Prospects: Leads become prospects if they are qualified as potential customers, meaning that they align with the persona of our target buyer. Does it fit our buyer persona? We can also qualitatively classify prospects by rating them on a spectrum from high, medium, and low as follows: Matches criteria for customer persona.
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