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Book Review: Social Media Marketing – An Hour a Day

Webbiquity

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Share this on Bebo. Post on Google Buzz.

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Your corporate website needs to become a trap

Biznology

But you need to learn to detach yourself from the outcome and just spread out as many toys as possible, stand back, and don’t be surprised when your visitors turn meter sticks into swords and cardboard boxes into forts and don’t remotely follow your well-laid social media plans at all. Wouldn’t have seen that coming.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I need validation for spending time on Twitter! (includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] MarkBolster (Mark Bolster) Twitter Comment @billpollak Thanks Bill. Looks like a good read. Will love to have clients get away from brochures and explain in 120.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing. I’m always equating social media more in the business development side of things than marketing.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Even though they spend plenty of money on television advertising, Geico doesn’t need to spend much money at all for this incredibly effective commercial which is one of a series that are similarly effective. Ben & Jerry’s Drops Email Marketing In Favor of Social Media , July 14, 2010. Media Plan (5).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Where you spend marketing dollars also says a lot about a brand. Wanna to know how to get a successful media strategy, check [link] [link] Ritu Are You Taking Social Media Shortcuts? link] [link] Ritu Are You Taking Social Media Shortcuts? link] [link] AdailSoares RT @AlexKaris: Are You Taking Social Media Shortcuts?