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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Why did it fail? DJ Waldow: I digress.

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What is Webbiquity? How to Be Everywhere Online

Webbiquity

Maybe a company with $20 billion in sales and a $600 million annual marketing budget doesn’t need webbiquity, but smaller enterprises without Super Bowl-size advertising budgets can certainly benefit from it. Media sharing accounts are connected to Twitter, which is also used to promote content marketing.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Bit.ly - Bit.ly

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand?