Remove Digg Remove Loyalty Remove Segmentation Remove Transparency
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Therefore, the business goal is to mix shift the segments! I think the goal is to grow the entire pyramid and optimize the experience for each segment. transparency. transparency. There is a temptation to look at this and say, hey, it’s a pyramid. Move 70% to 60%, 20% to 25%, 9 to 12% and 1 to 3%! advertising.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Awareness, Sales, or Loyalty? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. includes slides and worksheet) [link to post] (THAT’S Transparency!, Or Loyalty for Nothing -> Acted once?

article thumbnail

Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Spending some extra money on your email designs can present your brand in radically new ways to unfamiliar customers and increase both brand loyalty and engagement. Social Bookmarking sites (Digg, StumbleUpon, Delicious). Increase customer loyalty. Increase customer loyalty. You Can Objectively Measure Your Results.