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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). The iPad is not a revolutionary new channel, but just a new component of the marketing mix. Time to Kill the Press Release? Inbound Marketing vs.

Ning 40
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

In this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., Types of Valuable Marketing Content by The Daily Numbers. ” B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily.