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Book Review: Social Media Marketing

Webbiquity

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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Social Media Marketing Strategies for 2010

Webbiquity

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons? Share this on del.icio.us. Post this on Diigo.

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An Open Letter to Jimmy Wales

Webbiquity

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Recognize the value of corporate websites. It’s an over-used PR buzzword.

Wikipedia 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Comments Digg This. Multiply the Value of ERP Investments. Blogs and Wikis in the Business World. Multiply the Value of ERP Investments. Succession Planning.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. and then provides every user with his or her Klout score.