sales Digg Lead Nurturing Process White Paper 
Webbiquity
SEPTEMBER 7, 2010
Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.
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Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Tweet This!
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Tweet This!
Webbiquity
FEBRUARY 13, 2010
Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.
Online Marketing Institute
JUNE 30, 2009
This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.
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