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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Related posts: Spray and Pray Marketing 2.0 Share this on del.icio.us. Share this on Reddit.

Digg 100
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Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! And I couldn’t help but agree. Tweet This!

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LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know

Hubspot

Check out the news article featured in the video, look familiar?). Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. LinkedIn today is yet another service that gives inbound marketers an advantage. Connect with HubSpot :

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Checklist: How to Start a Business Blog

Hubspot

They are the supporting characters in a feature film. RSS – This is a standard feature for blogs. If so then include Reddit and Digg. View more documents from HubSpot Internet Marketing. Rebecca Churt is a member of the Inbound Marketing Consultant team at HubSpot. INTERACTIVE MEDIA.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

New applications launch every day, and existing applications continue to evolve and add new features. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

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Wayne Gretzky was an Inbound Marketer

Buzz Marketing for Technology

A few years ago in every presentation I made I had a slide at the front of each presentation that featured Wayne Gretzky. It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Tweet This!

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.