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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Get started today – and generate more traffic and leads for your business.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

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8 Content Marketing Services That Are In Demand for B2B Brands

Top Rank Marketing

This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey. It ensures that every piece of content – whether a blog post, a white paper or a social media update – serves a clear purpose.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection.

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What’s Missing from Your Quality Equation

Content Standard

I’m talking about an experience that differentiates your brand, connects you with all kinds of people, and inspires them to do business with you at scale. Every single touchpoint counts. ” One thing’s for sure: the quality we’re talking about can’t be measured in traffic alone — or even conversions.

Rules 130
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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space. Cost-per-click (CPC) – A type of online advertising used to direct traffic to websites, in which companies pay a set amount each time their advertisement is clicked on.