9 B2B Marketing Trends to Watch in 2020
Circle Studio
NOVEMBER 21, 2019
Customer experience (CX) has emerged as the key to creating genuine differentiation and sustained competitive advantage in the “age of the customer.” In fact, a study from Terminus found that while 45% of B2B companies have some level of ABM program in place, only 9% classify their ABM program as advanced or “fully adopted.”
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