Digilant

AUGUST 10, 2023

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. They can target their ads based on a variety of data parameters, including demographics, psychographics, and behavior.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Valasys

FEBRUARY 4, 2020

Do we need all the data in the world or just utilization of the correct data points will suffice to generate the most useful insights for B2B marketers, helping them to optimize the B2B personalization trends in 2020? Let’s explore the key to optimize B2B personalization in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. It’s a good idea to differentiate bidding strategy to account for funnel stage: site visitor versus product page visitor versus cart abandoners versus actual people who convert. >>Back

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40