41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . 7: Closed/won. .
Let's personalize your content