Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. Dynamic Pricing Software : Tools like Competera or Pricefx use AI to adjust pricing in real-time based on market demand, competition, and other factors, maximizing revenue potential.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

PureB2B

MARCH 3, 2022

You’ll also want to consider advertising on social media platforms—LinkedIn, Facebook, Instagram, Twitter, and others—especially the networks your audience frequents. The differentiation is key if you want your ad material to stand out to your intended audience. The differentiation matters. Always A/B Test.

Paid Search Agency 62

Paid Search Agency Practices Ads Conversion 62

Referral Rock

NOVEMBER 1, 2019

Pricing: No setup fees or subscription fees; just pay the value of each gift card you want to send (Visa Incentives and rewards sent via app cost a bit more ). Pricing: $30/month for the standard plan; businesses interested in a premium plan with more features should contact Pirq. Average review rating ( G2 ): 4.8 via Capterra.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Capstone Insights

SEPTEMBER 21, 2017

When a lead is listed as rejected, a conditional field should be used to capture the rejection reason. When a lead is rejected it is not eligible to become a MQL until it moves to long term nurture. When a lead is listed as disqualified, a conditional field should be used to capture the disqualification reason.

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Qualified Leads Lead Management 40

Convert

FEBRUARY 13, 2023

The “ Need ”, in today’s story arc, is that the changing macro conditions that don’t have much to do with “technology” and a whole lot to do with what’s transpired over the last 3 years WILL disrupt (as in disturb). And not just technological innovation, but innovation in terms of growth motions and levers too. Tiny adjustments.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Directive Agency

MAY 9, 2017

Social: Twitter, LinkedIn, FB. Social: LinkedIn, FB, Twitter. If you are not perceived as the most valuable option for your target market you risk being marginalized to a commodity desperately competing on price. Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85