The Marketing Blender

MARCH 22, 2024

This knowledge forms the foundation of your digital marketing efforts. The psychographics of your audience is where you will find the levers that will move marketing forward. From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

6sense

OCTOBER 5, 2021

6sense, the market leading account engagement platform , today announced the acquisition of Slintel , the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

SEPTEMBER 27, 2019

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. According to TJ Claridge, Senior Manager for Analytics at Merkle , Customer Experience will be a key brand differentiator for organizations in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

FEBRUARY 27, 2020

Performing extensive customer research about the demographic, firmographic, technographic & psychographic insights of the customers allows marketers to segment the prospects into the right clusters to align the organization around the core bottom lines. Data is used to segment the prospects into segments or clusters.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52