Lewis DVorkin: Content Marketing or Advertorial?
B2B Memes
AUGUST 10, 2012
AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. His first line of defense against that charge is full disclosure. But is transparency an adequate defense? When a publication buys content (from staff writers or contributors), that clearly counts as editorial.
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