Remove range ebooks
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How Ecova Expanded a Campaign and Pre-Qualified New Leads With Interactive Content

SnapApp

They designed their Good Utility Data campaign with infographics, blog posts, webinars, videos and eBooks to bring attention to the problems surrounding bad utility data and offer solutions. So far, they’ve converted 33% of new leads into opportunities, with a much-shortened sales cycle. Contact us today !

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7 SaaS KPIs You Need to Track in 2017

Hubspot

Being able to differentiate between these two groups will allow you to set actionable traffic KPIs and build a solid traffic-generation plan. Marketing qualified lead (MQL) : A prospect who has taken additional research steps, such as downloading ebooks and returning to your website.